Creative Brief

Spend $80. Get a Free Then I Met You Cleansing Balm.

Meta · Tuesday, May 19, 2026

Overview

Client
SokoGlam
Channel
Meta
Format
Paid Social — Static · 1:1, 1080×1080 (primary) · 4:5, 1080×1350 (feed)
Objective
Conversion
Round 1 Due
Tuesday, May 19, 2026
CTA Destination
sokoglam.com/products/then-i-met-you-living-cleansing-balm
Ad Set
Re-engagement — Existing customers · No SOKO15 · Free shipping at $50
Angle
The deal is the hero. Copy leads, product is supporting visual. Best for warm audiences who already know the brand and just need the nudge.

Goal

Re-engage existing customers with a clear $80 threshold offer. The deal is the hero — copy leads, product is supporting. Warm audience just needs the nudge.

Target Audience

Re-engagement — Existing customers, last purchase 90–365d ago. Not currently in SOKO15 promo flow. Eligible for free shipping at $50+.

Copy

Headline
Spend $80. Get a free Then I Met You Cleansing Balm. Automatically.
Supporting Copy
No code. No minimum fuss. Add to cart, hit $80, the gift appears. Free shipping at $50.
CTA
sokoglam.com · No SOKO15 — existing customers only.

Visual Direction

Background

Dark — brand primary #0C181C or deep navy. Solid color, no gradients.

Product

Then I Met You Living Cleansing Balm — real product photography, supporting role. Centered or offset, never the focal point.

Layout

Headline large and dominant (60–70% of canvas). Product offset or secondary. Copy is the focal point. CTA bottom or right edge.

Variations · 3 concepts

V01

Threshold-led

Headline
Spend $80. Get a free Cleansing Balm.
Supporting
Add to cart. Hit $80. The gift appears.
Visual notes
Bold '$80' large in white on #0C181C. Product offset bottom-right at 25% canvas width. CTA underline at bottom.
V02

Outcome-led

Headline
A free Then I Met You Cleansing Balm. On us.
Supporting
$80 cart minimum. No code. Existing customers only.
Visual notes
Headline center-aligned. Product photo right side at 30% width. Free-shipping callout in small white type at bottom edge.
V03

Mechanic-explained

Headline
How it works: Spend $80. Gift appears. Free shipping at $50.
Supporting
Then I Met You Living Cleansing Balm — yours, automatically.
Visual notes
Three-step horizontal layout. Numbers '01 / 02 / 03' in white serif. Product photo on right edge at 20% width.

References

CTA Destination
sokoglam.com/products/then-i-met-you-living-cleansing-balm
Assets / Links